Why analog, of all things, is becoming special again in the digital event age...
Touchscreens. LED walls. Apps. QR codes. Virtual reality. Digital photo booths. Anyone planning an event today has virtually unlimited technical possibilities. And yet, something interesting is happening: suddenly, amidst all those screens, it is the very simple things that are attracting people.
Paper. Colors. Something you can touch. And a small adhesive dot that you get to place somewhere yourself.
For event agencies, this represents a great opportunity. Because analog participation activities create something that is difficult to simulate technically: a genuine shared moment.
